WORK

SIERRA

Brought Sierra’s conversational AI to life with a scalable website and a clear product narrative that unpacks their groundbreaking platform and technology.

With the team at Bakken & Bæck, and in collaboration with Guillem Cruells, Iris Humm, Osma Harvilahti, Ilaria Orsini, Mañana, un/produced, Studio EL, and Plan8 across film, photography, and sound production.

WYSP

Crafted the brand narrative for an upcoming in-ear navigation experience designed for effortless, intuitive guidance.

With the team at Bakken & Bæck and Mark Larratt.

IKEA STUDIO

Produced a north-star concept film that envisions an intuitive AR-powered digital experience to help users reimagine their homes and democratize interior design.

With the team at Bakken & Bæck, and in collaboration with Kühl & Han (CG) and Plan8 (sound).

RAMP

Reimagined Ramp’s product graphic system, helping them to showcase their tools, features and impact in an entirely new way.

With the team at Bakken & Bæck, and in collaboration with Secret Swim Club (CG).

GOOGLE DEEPMIND

Created visuals for Google DeepMind’s VisualisingAI series, translating two evolving AI concepts—quantum computing and multimodal training—into imagery that stays true to the technology.

With the team at Bakken & Bæck, and in collaboration with Nikita Iziev and Vincenzo Marchese Ragona (motion design).

CARBO CULTURE

Crafted a brand identity and website that help Carbo Culture’s carbon-removal solution stand out in the growing climate space while making their carbon-removal solution feel tangible.

With the team at Bakken & Bæck, and in collaboration with Alexandros Mavrogianni and Shestakovych Studio (CG), and Federico Barni and Rob Fraebel (documentary-style videos).

PÅ(FYLL)

Defined the brand narrative for På(fyll), a platform focused on efficient smart logistics and refillable packaging that delivers everyday household items directly to doorsteps across Norway.

With the team at Bakken & Bæck, and in collaboration with Form Us With Love (packaging), Shestakovych Studio (CG), and Chaumont-Zaerpour and Michele Foti (film).

21ST EUROPE

Designed the first blueprint for 21st Europe, bringing their vision for a high-speed future to life.

With the team at Bakken & Bæck, and in collaboration with Culte Commun (CG).

IKEA EVERYDAY EXPERIMENTS

Conducted, curated and communicated a series of digital experiments at the intersection of front-end development, machine learning and cross-reality, exploring how emerging technologies redefine life at home.

With the team at Bakken & Bæck, and in collaboration with Mañana Production and Services Généraux on two speculative-future films.

CARBON BANKS

Refined and expanded SPACE10’s speculative design project Carbon Banks. Set the creative direction for the NFT-powered concept, brought the physical–digital user journey to life through CGI and UI scenarios, and designed a dedicated microsite to present the research and its underlying ideas to external audiences.

With the team at Bakken & Bæck, and in collaboration with ZUNC (CG).

VOICE

Captured in a short film, the North Star vision for a voice interface designed for the home. Embracing its screenless and intangible nature, the film portrays a quiet, adaptive presence. One that assists only when asked.

With the team at Bakken & Bæck, and in collaboration with Ilaria Orsini (film) and Plan8 (sonic identity).

HONEY DIPPERS

Bespoke honey dippers commissioned for a special edition for Bakken & Bæck.

Crafted by Max Frommeld and photographed by Mirka Laura Severa.

BEEHOME

Created an open-source Bee Home that anyone can customise, visualise and download digitally, before manufacturing it physically at a local makerspace.

With the team at Bakken & Bæck, partnering with SPACE10 and Tanita Klein (product design).

FRASSINAGO

Created a photographic series to deepen Frassinago Landscape Studio’s brand narrative, capturing the character and rhythm of the plants that shape their landscapes.

With Luca Florino.

NO ORDINARY LOVE

Co-curated No Ordinary Love, an exhibition about collaborative creation dynamics that are capable of highlighting inconsistencies in the "design system". The experiment started from a workshop aimed at fostering a collective-based project, bringing together a group of designers (Tiago Almeida, Faudet Harrison, Lars Frideen, Max Frommeld, Martino Gamper, Gemma Holt, Jochen Holz, Max Lamb, Will Shannon, Silo Studio, Harry Thaler, Bethan Wood) who are already friends, but had never previously worked as a collective.

With Martino Gamper and Valentina Ciuffi,
for SEEDS Gallery in London.

A CERTAIN AFTERGLOW

Co-curated A Certain Afterglow, featuring bespoke work by Pietro Russo and a design selection by Dimitri Bähler, Laureline Galliot, Martino Gamper, Gemma Holt, Lex Pott, Jerszy Seymour, and Tijmen Smeulders, inspired by Gilles Deleuze’s ideas on how things can shine.

With Pietro Russo and Valentina Ciuffi,
for SEEDS Gallery in London.

PURPLE, TURQUOISE, PINK (BROWN ALONG THE EDGES)

Co-curated the first exhibition in a gallery of the Belgian collective Rotor, presenting works that defy easy classification and question conventional notions of waste and value. Titled purple, turquoise, pink (brown along the edges), the show continues Rotor’s inquiry into what society discards and why. It features found materials such as pastel panels salvaged from demolished fisherman huts in Beirut, leather made from cows no longer able to give birth, and polyurethane drippings left from industrial boot production. Each fragment revealing a story of consumption and loss.

With Nicolas Bellavance-Lecompte and Valentina Ciuffi for Carwan Gallery in Beirut.